Winning ads burn out
Your best-performing creative has a shelf life. Once it fatigues, there's rarely a strong concept ready to take its place.
Paid Social Creative Testing
Where Ads Take Off.
A continuous creative testing engine for DTC brands — built to uncover stronger paid-social concepts faster and compound what works.
The Adnition Cycle
01
Research
Patterns & opportunities
02
Create
Structured hypotheses
03
Test
Live in your accounts
04
Learn
Signal, not guesswork
05
Iterate
Sharper each cycle
Every cycle sharpens the next. A closed loop, not a linear project.
The Problem
Creative fatigue is expensive. Slow testing is worse.
Paid social rewards brands that keep discovering new creative that works. Most teams aren't equipped to do that at the pace performance now demands.
Production is slow
By the time new creative is ready, the moment — and the budget behind it — has often already moved on.
Ideas run dry
Internal teams cycle through the obvious angles quickly, then default to reworking the same handful of concepts.
Too few concepts get tested
Most accounts are under-testing relative to what their spend could support — fewer shots on goal than the account needs.
No clear next move
Without a structured read on what's been learned, teams are left guessing what to brief next.
Production becomes the bottleneck
Strategy and performance data move faster than creative output — so the pipeline stalls exactly where it matters most.
How It Works
Five steps. One continuous loop.
No engagement starts from a blank page, and none ends at a single delivery. Every cycle runs through the same disciplined sequence.
01
Understand
We learn the product, customer, offer, existing creative and competitive landscape before anything gets made.
02
Research
We identify creative patterns, angles and opportunities worth testing for your category and audience.
03
Produce
New paid social creative batches are developed around structured, testable hypotheses.
04
Test
You run the creative through your existing Meta or TikTok advertising setup — you stay in control of spend and delivery.
05
Learn & Iterate
Performance signals inform what gets expanded, refined or replaced in the next cycle.
Step five leads straight back to step one. Each cycle starts with a sharper understanding than the last.
The System
The Adnition Creative Testing Framework
A structured framework, not a production queue — designed to increase the speed at which brands discover stronger paid social concepts. Every engagement moves through the same six-part structure — disciplined, repeatable and built to compound.
01
Creative Research
Mapping the product, customer, offer and competitive landscape for angles worth testing.
02
Concept Development
Turning research into structured creative hypotheses, each with a clear reason to test it.
03
Production
Building out ready-to-run creative batches around those hypotheses.
04
Structured Testing
Creative is tested through your existing Meta and TikTok setup on a defined cadence.
05
Performance Analysis
Reading results against the original hypothesis and performance context.
06
Iteration
Expanding, refining or retiring concepts based on what the last cycle proved.
Performance Intelligence
Every test makes the next one smarter.
Adnition isn't a content-production service — production is only one part of the system. Every creative tested contributes to a growing, brand-specific understanding of what actually moves your audience.
We call this Creative Memory: an evolving picture of which hooks, angles, offers, formats, messaging, personas, calls-to-action and creative combinations perform for your brand specifically — not for brands in general.
Over time, Creative Memory guides what we test next, so your testing pipeline gets more precise with every cycle instead of resetting to zero.
Creative Memory — Coverage Map
Hooks & angles
Compounding
Offer framing
Compounding
Format & structure
Compounding
Messaging & CTAs
Compounding
Illustrative representation of the methodology — understanding compounds with every testing cycle, specific to your brand.
Deliverables
What lands in your account, on schedule
Scheduled creative batches
New paid social creative delivered on a fixed cadence, matched to your plan.
Multiple hooks & angles
Each batch spans several distinct hooks and messaging angles worth testing side by side.
Ready-to-run vertical video
Delivered formatted for Meta and TikTok placements — no further edits required to launch.
Iterations of promising concepts
Promising concepts are developed further in the following cycle.
Structured testing recommendations
Clear guidance on what to prioritise next in your ad accounts, and why.
Monthly creative learnings
A summary of what was tested, what it revealed, and how it's shaping the next cycle.
Why Adnition
Built for brands that treat creative as a discipline
01
Faster testing cycles
Structured cadence means new concepts reach your ad accounts on a predictable schedule.
02
More shots on goal
A higher volume of well-formed hypotheses tested, rather than a handful of guesses.
03
Continuous iteration
Nothing ends at delivery — promising concepts are developed further, cycle after cycle.
04
Fewer bottlenecks
Creative output keeps pace with what your account and budget can actually support.
05
Performance-informed direction
What gets made next is shaped by what the last cycle proved — not by guesswork.
06
Consistent cadence
Creative arrives on schedule, so your testing calendar never depends on capacity you don't have.
07
Clear methodology
A defined framework behind every cycle — not an ad hoc process reinvented each time.
Who It's For
Adnition is not for everyone
We work with a limited number of brands at a time so cadence and quality stay consistent. That means we're deliberately selective about fit.
Built for
- DTC and Shopify brands with an established product
- Ecommerce businesses actively spending on Meta or TikTok
- Teams already running paid social who need more testing volume
- Brands with a validated offer, ready to scale creative output
- Marketing teams that want a structured testing partner, not a one-off project
- Businesses that treat creative as a performance lever, not an afterthought
Not a fit
- Businesses with no validated product or offer yet
- Companies not currently running paid social
- Brands looking for guaranteed ROAS or performance outcomes
- Businesses looking for full-service media buying
- Teams expecting unlimited bespoke consulting outside the system
Plans
Structured plans, not a menu of add-ons
Every plan runs on the same framework. What scales is creative volume, iteration depth and cadence.
Launch
For brands establishing a structured creative testing cadence.
£1,000/ month
Creative volume6–8 creatives / month
CadenceBi-weekly batches
IterationTop concept iterated
ReportingMonthly summary
Growth
For brands that need consistent weekly creative testing and iteration.
£1,500/ month
Creative volume16–20 creatives / month
CadenceWeekly batches
IterationTop 2–3 concepts iterated
ReportingMonthly summary + recommendations
Scale
For brands testing aggressively and requiring higher creative volume.
£2,500/ month
Creative volume30+ creatives / month
CadenceWeekly, higher throughput
IterationMulti-concept, parallel
ReportingMonthly deep-dive + recommendations
Media spend and media buying are not included in any plan. Pricing covers creative research, production and structured testing support only.
Methodology
Built for disciplined creative experimentation
A structured methodology
Every engagement runs on the same six-part framework — nothing improvised, nothing ad hoc.
Selective client criteria
We take on a limited number of brands at a time so quality and cadence never slip.
Consistency over hype
The value is in a testing engine that keeps running — not a single standout creative.
Transparency on scope
We're explicit about what's included, what isn't, and what stays in your control.
What You Can Expect
Clearly scoped
Engagement modelSelective
Creative ownershipYours, on delivery
Media buyingNot included
Reporting cadenceMonthly
FAQ
Questions worth asking before you start
Do you manage our Meta or TikTok campaigns?
No. Adnition is a creative testing partner, not a media buyer. You keep full control of your ad accounts, budgets and campaign structure — we focus entirely on the creative that runs inside them.
Are the creatives fully finished and ready to run?
Yes. Every creative you receive is delivered ready to upload, formatted for vertical placements on Meta and TikTok.
Do you guarantee winning ads?
No responsible partner can guarantee a winning ad, and we won't pretend otherwise. What we guarantee is a structured, consistent testing cadence — more disciplined shots on goal, informed by what we learn from every cycle.
How many creatives do we receive?
Volume depends on your plan, from a bi-weekly batch up to high-volume weekly output. Full breakdowns are listed in Plans.
How do you decide what to test?
Every batch is built around a specific hypothesis — a hook, angle, offer framing or format we have reason to believe is worth validating, based on your product, customer and category.
How do you know what to make next?
Each testing cycle produces signal: what showed signal, what underperformed, and what that suggests testing next. That signal directly shapes the next batch, so testing gets sharper over time instead of starting from zero.
Can Adnition work alongside our existing marketing team?
Yes. Adnition plugs into your existing paid social setup and complements in-house or agency teams handling media buying, strategy or other channels. We stay focused on creative.
What information do you need from us?
Product information, existing creative, performance context, and customer and offer information — plus the results from the creative we produce, once it's live. We confirm specifics during onboarding.
What happens after the creatives are delivered?
You launch them in your ad accounts. Once performance data is available, we analyse the results and use those learnings to inform the next testing cycle.
How quickly can we start?
Most engagements begin within one to two weeks of signing, depending on current capacity and how quickly onboarding information is provided.
Who owns the final creatives?
You do. Once delivered, the creative assets are yours to use across your paid social accounts.
Stop guessing what to make next.
Build a faster, more structured creative testing pipeline with Adnition.
Get Your Creative AuditFor DTC and ecommerce brands already running paid social with a validated offer.