Adnition conducted a comprehensive brand image audit for Grupo Consultores de Empresas, a Human Resources consultancy, to address inconsistencies in their image across branches. We aligned the brand’s self-image, perceived image, and projected image, establishing cohesive brand guidelines and a manual. This process revealed discrepancies between the intended and actual brand perception, which we resolved by introducing a fresh, youthful aesthetic featuring a green color palette. This transformation not only refreshed the visual identity but also influenced the company’s operational ethos, fostering a unified and dynamic brand presence that enhanced client and stakeholder connections.